IN THE PRESS
"Nicholas Sparks fans will rejoice to hear there’s a new male author on the scene who writes beautifully about love and emotionally charged relationships."
"I never thought a guy could write women's fiction this well. If you want deeply emotional, totally romantic novels that take you into the heart of a man, you need to read Lou Aronica."
"Reading Lou Aronica's books, one gets the feeling of winning at real money poker: the cards are revealed, all the opponents' moves are foreseen and you are completely sure of what you are doing."
I've been associated with the book world nearly my entire adult life. I spent more than twenty years working for major book publishers, including gigs as Deputy Publisher of Bantam Books (where I was founder of the Bantam Spectra imprint) and Publisher of Berkley Books and Avon Books. During that time, I worked with a tremendous range of industry professionals, including the great Ray Bradbury, the inestimable Ian Ballantine, the remarkable people at Lucasfilm, and brilliant writers far too numerous to mention – romance writers, science fiction writers, thriller writers, literary novelists, thought leaders, and great entertainers.
From the very beginning of my publishing career, though, I longed to be a writer myself. In fact, I got into the publishing business in the first place because I thought it would be advantageous to my writing career. For the longest time, this ambition stayed on hold; publishing four hundred titles a year at Avon, for example, is pretty much a full-time job. Eventually, though, I left the corporate side of publishing behind to sit on the other side of the desk. (More here)
Listen to an interview with Lou for Steve Gumm at Seaway Printing.
An industry veteran reflects on how to be an effective mentor in times of change.
Read a piece about Lou's experiences relaunching the Star Wars book franchise.
Listen to an interview with Lou on Michael Carlon's podcast.